![](https://cdn.myportfolio.com/e222c74e-ea64-4511-a609-ab8636c5f259/98c9529b-c203-4a11-906c-ffd2026d1e20_rw_600.gif?h=f77326f966d74cd1d1306ff1f94dbf94)
Brand New Story specializes in developing effective strategies.
Our task was to take comprehensive care of a brand starting from the name to visual identification. Precision, efficiency, relevance - these are brand synonyms.
We were looking for solutions during creation, that will distinguish the company but also will overlap with the company attributes.
A bow, arrow move, target - using these symbols in manufacturing process, along with such effects as pressing and hot stamping made whole visual identification distinguished and elegant.
Our task was to take comprehensive care of a brand starting from the name to visual identification. Precision, efficiency, relevance - these are brand synonyms.
We were looking for solutions during creation, that will distinguish the company but also will overlap with the company attributes.
A bow, arrow move, target - using these symbols in manufacturing process, along with such effects as pressing and hot stamping made whole visual identification distinguished and elegant.
![](https://cdn.myportfolio.com/e222c74e-ea64-4511-a609-ab8636c5f259/3f3acef2-f092-4162-9bfc-e2559270061a_rw_1200.jpg?h=e8753909bc4ccf52b2797d17d8c0ce05)
![](https://cdn.myportfolio.com/e222c74e-ea64-4511-a609-ab8636c5f259/d896071c-2bd6-4092-bb25-33fd073222d5_rw_1200.jpg?h=405e45864bfe12d63100d38602345277)
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![](https://cdn.myportfolio.com/e222c74e-ea64-4511-a609-ab8636c5f259/ec7d0d76-e360-45d8-a881-d42195dd474a_rw_1200.jpg?h=1ff65f7ad58aae25a6fee57161324a9a)
![](https://cdn.myportfolio.com/e222c74e-ea64-4511-a609-ab8636c5f259/5ae7036d-ad73-4c28-8455-77917c9a2eb1_rw_1200.jpg?h=0106190567dbdb30b8118728005e98fb)
![](https://cdn.myportfolio.com/e222c74e-ea64-4511-a609-ab8636c5f259/6c6ff6bf-408a-4b40-8169-622537ce24c3_rw_1200.jpg?h=dc54721761d369ece26d0cff5cd6954a)
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